History

Don José Grisi arrived to Mexico

Arrived to Mexico, an Italian immigrant, a doctor, who developed innovative formulas and pharmaceutical products in our country.

Emplasto Monopolis®, Story Begins

Don José Grisi studied high quality pharmaceutical compounds and, in 1863, he mixed several of them and developed a medicine called Emplasto Monópolis® (Monopolis Poultice), starting with this the history of our company in the first laboratory established on the street of Medina.

Foundation

In 1890 Don Blas Grisi, son of José Grisi, with Grisi® products and pharmacists from renowned European companies, founded the drugstore El Factor, which in 1912 changed to Grisi® Drugstore.

Growth needs of different products

From 1900 to 1918, during the revolutionary enthusiasm, the first of several stages of splendor for Grisi® took place. In 1915, the Grisi®laboratory moved to Gabriel Hernández street in Mexico City for the manufacture of pharmaceutical patented products and exportation of Emplasto Monópolis® to USA, Cuba and Guatemala.

Due to the growth of requirements for the different products, Grisi® Laboratory moved its facilities to number 55 on Londres street and created the pharmaceutical products and toiletries divisions, using natural ingredients to transform nature into beauty products.

Pioneer in the manufacture of shampoos

In 1950, Grisi® Laboratories was a pioneer in the manufacture of shampoos, developing Shampoo Manzanilla Grisi® (chamomile shampoo) and later Organogal as a complement for its beauty line, renovating how hair color is changed in a natural way. It also began exporting soaps to USA and Central America..

Excelsior & Garde

It was in 1976, because of the spirit of renovation and the constant eagerness for development, when Grisi® incorporated the products Excelsior and Garde to its pharmaceutical division; and moved to specially built facilities in the street of Amores. In a growing way, Grisi®launched in 1984 as part of Grisi's growth, products based on natural ingredients like jojoba and aloe were launched, and exportations to North and Central America continued.

Toiletry line, new image and its own logo

In 1988, several products were launched to the market; first a baby shampoo made with chamomile, Ricitos de Oro® (Goldilocks), followed by other baby care products; and later the new veterinary line, based on natural compounds.

Starting the 90's, Grisi® launched the complete Ricitos de Oro® line, with chamomile as the main ingredient, with all kinds of baby care products: body milk, powder, oil, soap, vaseline and lotion. In the same year, the whole beauty products line was modified with a new image and a logo of its own.

Grisi® goes International

In 1993 Grisi® goes international, signing a representation agreement with Helene Curtis enterprise from Chicago.

License agreement with Procter & Gamble

1998 a license agreement was made with Procter & Gamble and the cosmetics division was created. This commercial effort included Max Factor, Cover Girl and Oil of Olay products. Grisi® starts exporting to Spain and other European countries, Central and South America.

Agreement of distribution with Combe Internacional

In 1999 a new agreement of distribution was made with Combe International, marketing the hair dye lines Just for Men, Grecian 2000, and Lady Grecian; and later the feminine hygiene pharmaceutical line Benzal.

Distribution alliance with Sara Lee

In 2001 another distribution alliance with Sara Lee was made to commercialize their Home and Personal Care products, such as the world leader shoe care line Kiwi brand, and other products for men hygiene, Aquavelva and Brylcreem.

Opening of Grisi's pharmaceutical plant

In 2002 the Grisi® Pharmaceutical factory was opened, celebrating 140 years from its foundation, with the presence of the then Mexican president Vicente Fox Quezada.

National Export Award

The National Export Award was obtained in 2005.

ISO 9000:2001 certification

In 2006 Grisi® gets ISO 9000:2001 certification, Permanent Quality Management, and also the Corporative Distribution Center expands with over 10,000 m2 and the Grisi® Cosmetic Research Center opens.

SAP System

The SAP system is introduced in 2008, which allows planning and evaluating all business processes within the organization, integrating them all in the same data base for best decision making.

Alliance with Merisant

In 2010 an alliance is made with Merisant, specialized in production and marketing of low calorie sweeteners, working in 90 countries around the world and representing 19 leader brands like Canderel in Mexico and Europe, Equal in the United States, Sucaryl in South America and recently in Mexico.

Spanish brand purchase

In 2010, we purchased Maja, a Spanish fragrances and beauty products brand that has pleased women all over the world thanks to its lines inspired by fine perfumery.

Spanish dental brand distribution

Our history with Lacer started in 2010, it is a pharmaceutical laboratory committed to the oral health in Mexico. Millions of patients and odontologists endorse the products of this great brand that has over 70 years dedicated to oral care.

Ciruelax distribution

In 2012 we started a new distribution alliance with Ciruelax, a laxative of natural origin that relieves the occasional constipation and helps keeps the intestinal regularity. Ciruelax is a product of Garden House Laboratories.

Kao distribution

In 2014 we began to distribute products from Grupo Kao, a leading global brand for skin care, hair care and general health that cares about the well-being of the whole family. Jergens, Bioré and John Frieda are some of the brands that you can find thanks to our distribution alliance.

Medix distribution

In 2017, our history with Medix begins. Medix is, just like us, a 100% Mexican company oriented to the research, development, manufacturing and commercialization of chemical pharmaceutical products.

Biogaia distribution

In 2018 we began with the distribution of Biogaia, a Swedish health care innovative company with over 25 years of experience in the development of clinically tested products that contain the bacteria of the lactic acid Lactobacilus Reuteri.

Enterex distribution

In 2018 we also started distributing Enterex, a leader brand in nutritional products specially formulated to nourish and improve the quality of life of the entire family. Currently, it is present in more than 36 countries while its elaboration and development is done in the U.S.A. by the Victus Inc. Laboratory.

7th heaven distribution

A new alliance started in 2019 with the distribution of 7th Heaven, a brand with over 30 years in the market that offers a wide variety of beauty products inspired by natural ingredients.

Brand distribution in Mexico And the United States

In 2019 we achieved another distribution alliance with Unilever, one of the leading consumer goods companies worldwide. They produce and sell over 400 brands in more than 190 countries.

Purchase of Glaxo's brands

Standing by our commitment to our country and to our consumers, in 2020 we strengthened our portfolio by buying 3 brands from the British pharmaceutical company GlaxoSmithKline (GSK): Hinds, a line of body creams, Eclipsol, a line of sunscreens and Capent, ointments for diaper rash.

Poo Pourri distribution

In 2021 we began with the distribution of Poo-Pourri which is a line of sprays to be used before you go the bathroom that stops all the bad odors, catching them with a combination of essential oils.

Coty distribution

In 2021 we also started a new distribution alliance with Coty, a leader brand in cosmetics, body care and fragrances all over the world. Some of the brands in its portfolio are: Covergirl, Adidas, Nautica, Max Factor and Sally Hansen.